IRENE SJ YU SS18 PRESENTATION AT LONDON FASHION WEEK

IRENE SJ YU SS18 PRESENTATION AT LONDON FASHION WEEK

posted in: FASHION | 32

IRENE SJ YU SS18 PRESENTATION AT LONDON FASHION WEEK

Happy Monday everyone!

It’s still London Fashion Week! A few days ago I published a post where I presented my favorite pieces from COUTURiSSIMO SS18 collection which marked their UK launch (you can read it here).

Today I would like to introduce you to an amazing designer label, IRENE SJ YU, whose beautiful SS18 collection was recently presented during London Fashion Week.

Irene Shuang Ju Yu founded her label in 2015 after graduating from Central Saint Martin in London. Her work is inspired by art, music, religion, society and cultural environment. She aims for her clothes to liberate the human body and bring out the personality of the person who wears them. A pervasive theme of the IRENE SJ YU label is to empower femininity whilst still evoking a touch of romance and novelty.

For SS18 IRENE SJ YU presents a lively collection which fuses office wear with a fun holiday wardrobe. Traditional tailoring fabrics re transformed into comfortable holiday silhouettes, balancing strict with louche. In line with the signature style of IRENE SJ YU, contrasts are seen throughout the collection, especially a balance of modern streetwear with girly kitsch aspects. The collection also features off the shoulder designs, ruffles and strong prints as well as a playful exploration of volume in a form of a myriad of layers and textures.

IRENE SJ YU has been featured in publications such as Harper’s Bazaar, Tatler, VOGUE Japan, NYLON Japan, VOGUE IT, NUMERO, Wonderland and Metal, and worn by Brooke Candy, Sita Abellan and Jorja Smith.

Have a look at IRENE SJ YU SS18 collection which I absolutely fell in love with! My favourite look is the one with wide pink trousers, grey blazer and pink corset. What is your favourite outfit from the collection?

 

IRENE SJ YU SS18 COLLECTION

IRENE SJ YU SS18 PRESENTATION

IRENE SJ YU SS18 PRESENTATION

IRENE SJ YU SS18 PRESENTATION

IRENE SJ YU SS18 PRESENTATION

IRENE SJ YU SS18 PRESENTATION

IRENE SJ YU SS18 PRESENTATION

IRENE SJ YU SS18 PRESENTATION

IRENE SJ YU SS18 PRESENTATION

IRENE SJ YU SS18 PRESENTATION

 

32 Responses

  1. Rubi
    | Reply

    Amazing shots babe!!
    xx Rubi
    Pose & Repeat

    • Magda
      | Reply

      Thanks Rubi!xx

  2. Hannah
    | Reply

    Some really interesting designs and you have captured them and the colours really well. 😊

    • Magda
      | Reply

      Thanks Hannah! πŸ™‚

  3. LENA
    | Reply

    Wow! You know, I’m getting Spice girls circa 1997 look here!

    -Lena
    L.E.N.A | Revealed

    • Magda
      | Reply

      Thanks for stopping by Lena! πŸ™‚

  4. Mikey
    | Reply

    Such a fun collection! Love the colors and the overall aesthetic. x
    Mikeystyle.com

    • Magda
      | Reply

      Thanks for stopping by Mikey, I agree! xx

  5. Meri Wild
    | Reply

    wow, ale pojechana kolekcja! πŸ˜€

    http://www.meriwild.com

    • Magda
      | Reply

      Zgadzam sie, dzieki za komentarz! πŸ™‚

  6. Katerina
    | Reply

    Alluring and original collection! πŸ™‚
    LFW is the best!
    BeautyMarkLady

    • Magda
      | Reply

      I agree, thanks for stopping by Katerina!

  7. Sarah
    | Reply

    Some really interesting looks.

    • Magda
      | Reply

      I agree! πŸ™‚

  8. Allie Mackin
    | Reply

    Ah London Fashion Week is always so fun and edgy! There are some great looks here love the vaguely puck rock vibe! Loving seeing LFW through your eyes.

    Allie of
    http://www.allienyc.com

    • Magda
      | Reply

      Thanks for stopping by Allie! πŸ™‚

  9. Jola
    | Reply

    Great post Magda and fantastic photos. Outfits for the brave but that’s what fashion is about! Go big or go home πŸ™‚ Keep it up x

    • Magda
      | Reply

      Thanks Jola! xx

  10. Rachel
    | Reply

    These are all so amazing! Great post!

    http://chicglamstyle.com

    • Magda
      | Reply

      Thanks Rachel!

  11. Wow, it looks great! So 90’s!

    • Magda
      | Reply

      I agree, thanks for stopping by!

  12. From Luxe With Love
    | Reply

    Love these looks! Great post babe! x

    http://www.fromluxewithlove.com
    http://www.bloglovin.com/blogs/from-luxe-with-love-14590195

    • Magda
      | Reply

      Thank you! xx

  13. Konstantina
    | Reply

    I LOOOOVE these wild prints and color combos *.*

    • Magda
      | Reply

      Me too, thanks for visiting Konstantina!

  14. Simply Sory
    | Reply

    Hay algunas piezas que me gustan otras me parecen demasiado estrambΓ³ticas.

    Te dejo mi nuevo post, todo al blanco
    https://simplysory.wordpress.com/2017/09/19/altea-white-dress/

    • Magda
      | Reply

      Gracias por visitar!

  15. Elise
    | Reply

    Great shots, these outfits look so fun. Imagine wearing them and travelling on the London underground

    http://www.zekalin.com

    • Magda
      | Reply

      Haha everything is allowed during London Fashion Week! Thanks for stopping by! πŸ™‚

  16. Keri
    | Reply

    Omg these looks are insane!!! Such unique styles

    Enclothed Cognition

    • Magda
      | Reply

      I agree, thanks for stopping by Keri!

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