I would like to present my first look from the biggest designer/high-street collaboration of the year: ERDEM x H&M. This year H&M decided to collaborate with ERDEM, just like they did last year with KENZO and other designers in the past.
Erdem Moralioglu is a Canadian fashion designer, famous for his gorgeous floral gowns worn by everyone from Nicole Kidman to the Duchess of Cambridge. The ERDEM x H&M collection is like a dangerous romance of bold and delicate, full of dark florals, lace and rich details.
This year was no different to the previous years in regards to the madness surrounding the launch of the collection. Dedicated fashionistas were queuing overnight outside the selected H&M stores, there was a limited time to shop and a limited amount of items each person was allowed to buy, only three days to return the items purchased in stores, the H&M website was not accessible due to the server overload, items were disappearing from the online shopping baskets and almost everything was sold out online within the first hour! I had several items in my online shopping basket which I really, really wanted however they were gone before I was able to complete the payment! The items I wanted and was unable to get are below.