Nothing beats the feeling of packing for a beach trip. The sun, the sand, the ocean breeze – it’s an entire vibe. But before you toss last year’s bikini into your suitcase and call it a day, let’s talk about what’s actually trending. This summer is all about effortless beauty, laid-back luxury, and pieces that make you feel just as good as you look. From the swimsuits that are everywhere to the beauty upgrades making waves, here’s everything you need to know before stepping foot on the sand.
Swimsuits That Do More Than Just Look Good
It’s no secret that swimwear is having a moment, but this summer, it’s about more than just aesthetics. The suits taking over are the ones that feel as good as they look. Soft, flexible fabrics that move with you instead of against you? Yes, please. Designs that actually support without squeezing the life out of you? Finally, High-leg cuts are making a return (because, let’s be real, they make legs look longer), but so are sporty, surf-inspired looks that scream ‘I just spent the morning catching waves.’
And if you’re in the mood for something timeless, the classics are back in full force. Think sleek, one-shoulder silhouettes, deep-V necklines, and pieces that go from the beach to brunch without missing a beat. The best part? No matter your style, this season is all about making swimwear feel effortless.
Cover-Ups That Are The Star Of The Show
A beach look isn’t complete without a great cover-up, but this year, it’s not just an afterthought – it’s the main event. And when it comes to cover ups, the star this summer is white cover ups. There’s something about that crisp, fresh contrast against sun-kissed skin that just works. Whether it’s a breezy, oversized button-down, a sheer crochet maxi, or a linen set that looks straight out of a European vacation, white is stealing the spotlight.
The best part? It pairs with anything. Throw it over a bold, colorful bikini for an effortless mix, or keep things monochromatic with a soft neutral palette. Either way, it’s giving that effortless, just-stepped-off-a-yacht energy – and who doesn’t want that?
Beachy Hair Without The Effort
Gone are the days of stiff, crunchy waves that feel more like straw than hair. This summer, beachy hair is all about movement, hydration, and that ‘I just got back from the water’ texture – without actually needing to take a dip. Lightweight oils, air-dried waves, and natural volume are all having a moment. And if you’re someone who loves a little extra definition, soft bends with a large-barrel curling iron can give that ‘lived-in’ look without trying too hard.
The key? Less product, more hydration. A little leave-in conditioner or an oil mist will keep everything smooth without making hair feel heavy. And for those days when the humidity takes over? The slicked-back bun is your best friend. It’s the perfect mix of polished and effortless, and it works with literally anything you wear.
Makeup That Lets Skin Breathe
Summer beauty is taking a softer turn this year, and honestly, it’s about time. Heavy foundations? Not happening. Over-the-top contouring? Not on the beach. Instead, it’s all about glowing, fresh skin with just enough coverage to enhance what’s already there. Lightweight skin tints, sheer concealers, and a pop of blush that looks like you just spent the afternoon in the sun – this is the vibe.
The same goes for lips. High-shine, hydrating glosses are in, and they’re replacing the matte finishes that once ruled summer looks. It’s all about looking fresh, hydrated, and radiant without a ton of effort. And if you want to add a little something extra? A swipe of gold or bronze shimmer across the lids brings just the right amount of sun-kissed glow.
Nails That Pop Against The Sand
If there’s ever a time to have fun with nail color, it’s summer. And this year, it’s all about bright, happy shades that instantly lift the mood. Vibrant corals, punchy pinks, and soft pastels are everywhere, making hands look even more tanned against the sand. But the real game-changer? The pastel nail mani. There’s something about those soft, sorbet-inspired shades that just scream vacation.
And if you’re more of a minimalist? A clean, sheer nude is always in style. It’s fresh, it’s polished, and it goes with every swimsuit, sundress, and sunset dinner on the itinerary.
The Accessories That Make The Outfit
Beach fashion isn’t just about swimsuits and cover-ups – what you wear with them takes the whole look to another level. Oversized, 70s-inspired sunnies are making a major comeback, and the bigger, the better. Straw totes are still going strong, but now they’re getting updated with chic leather details and unexpected shapes. And let’s not forget about jewelry – because yes, beach jewelry is a thing.
Think delicate, gold-plated chains, little shell or pearl accents, and waterproof pieces that won’t turn green the second they hit the water. Even the smallest touches can make a simple bikini feel like a full-blown outfit.
The Final Take
Beach fashion is feeling fresher, easier, and more wearable than ever. The trends this summer aren’t about effort – they’re about looking and feeling amazing without overthinking it. Whether it’s the perfect cover-up, a skin-first beauty routine, or the little accessories that pull everything together, this season is all about embracing what makes you feel good. So pack your bags, grab your SPF, and get ready to turn heads. Summer is waiting.
Thanks for stopping by!
Magda
xoxo